Katy Deepwell. Review of "Beauty Matters" by Peg Zeglin Brand.

Why Beauty Matters

We decompose the beauty premium in an experimental labor market where ‘employers’ determine wages of ‘workers’ who perform a maze-solving task. This task requires a true skill which we show to be unaffected by physical attractiveness. We find a sizable beauty premium and can identify three transmission channels. (1) Physically-attractive workers are more confident and higher confidence increase...

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Beauty Matters: Social Preferences in a Three-Person Ultimatum Game

Preference for beauty is human nature, as previous behavior studies have supported the notion of "beauty premium" in which attractive people were more easily to get promoted and receive higher salaries. In the present study, 29 males were recruited to participate in a three-person ultimatum game (UG) including a proposer, a responder and a powerless third player. Each subject, playing as the re...

Literature Review: Brand Equity

Review of Education Matters

Education Matters is a collection of essays on the economics of education by Alan Krueger, the Bendheim Professor of Economics and Public Affairs at Princeton University. The introduction provides an overview of the 15 previously published papers contained in the book, and discusses how these papers evolved in the context of the literature. My comments focus almost exclusively on the six papers...